What Is Strategic Communications?
We asked NATO. (Actually, we stumbled across this searching our own name.) But to our delight and surprise we found some extremely good...
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Michael Donovan
- Mar 30, 2022
- 3 min
Facilitating Board Strategy Workshops That Won't Bore The Board
Donovan has facilitated many successful strategy workshops for Boards of Directors and Senior Executives. Here are eight ways to keep...
270 views
Michael Donovan
- Mar 17, 2022
- 3 min
How We Made It - Alberta Fire Chiefs Association
Part of an ongoing series that gives a glimpse of behind-the-scenes production for projects past and present. Attraction and retention...
37 views
Michael Donovan
- Mar 11, 2022
- 4 min
How We Made It - Athabasca University
Part of an ongoing series that gives a glimpse of behind-the-scenes production for projects past and present. One thing I'm very proud...
37 views
Michael Donovan
- Mar 10, 2022
- 2 min
5 Things A Three-year-old Can Teach You About Branding
Children are delightful - they are also smarter than the average adult who makes life so complicated. Here are five things a...
48 views
Michael Donovan
- Mar 6, 2022
- 3 min
How We Made It - EPL
Building important community brands has been a cornerstone of our work. Donovan's work to rebrand the Edmonton Public Library was...
51 views
Michael Donovan
- Mar 4, 2022
- 3 min
How We Made It - This Is DDC
Part of an ongoing series that gives a glimpse of behind-the-scenes production for projects past and present. We were excited to get the...
23 views
Michael Donovan
- Mar 1, 2022
- 1 min
4 Tips For Building More Engaging Brand Stories
Engaging consumers with your brand stories is bread and butter for any marketer. But, like any story, you won't just get away with a...
21 views
Michael Donovan
- Feb 28, 2022
- 2 min
Is Brand Storytelling Better If It Comes From Your Company Or Consumers?
Ample research confirms that brand storytelling is the most powerful strategy for brand building. But is that brand story better if it...
17 views
Michael Donovan
- Feb 27, 2022
- 4 min
How To Create Your Strategic Brand Position - Part 2
EXECUTION In Part 1 of Creating Your Strategic Brand Position, the summary findings and recommendations of the brand research phase will...
15 views
Michael Donovan
- Feb 22, 2022
- 2 min
How To Create Your Strategic Brand Position: Part 1
Branding is a multi-phased approach, beginning with all-important research and stakeholder engagement. Over a 20-year period of...
19 views
Michael Donovan
- Feb 18, 2022
- 3 min
Your Social Media Strategy In A Post-Pandemic World
With more people than ever looking to shop for products online, social media in a post-pandemic world offers new opportunities to...
39 views
Michael Donovan
- Feb 17, 2022
- 2 min
How We Made It - Toku Systems
We're often asked how we make effective creative. Here's a recent example of a product brand and video we made for Toku Systems globally,...
22 views
Michael Donovan
- Feb 17, 2022
- 4 min
Social Media Branding - Better Ways To Improve Engagement And Audience Growth
When social media first came on the scene, and for many years after, continuing to today, many marketers thought, and still think, that...
47 views
Michael Donovan
- Feb 13, 2022
- 5 min
How To Position Your Company For Greater Market Success
Over 20 years of building brands and brand strategies, we have successfully positioned companies and organizations for greater market...
64 views
Michael Donovan
- Feb 11, 2022
- 2 min
How Listening Might Change Your Life - Again
I don't know what it was anymore to hear music for the first time. I'm sure it was deeply exciting and psychedelic and awakening in a way...
31 views
Michael Donovan
- Feb 2, 2022
- 4 min
Storytelling Is The Only Way To Build A Better Business
It shouldn't come as a surprise that when it comes to communicating your business, your products, your services, or your financial needs,...
45 views
Michael Donovan
- Jan 29, 2022
- 2 min
Place Branding Strategies – You Really Need To Include Your Citizens, Too
In a recent article from DeepDyve, Bi-directional Place Branding, the authors make a great yet often overlooked point: Place branding...
24 views
Michael Donovan
- Jan 26, 2022
- 3 min
The Best Brand Guides Give Voice To More Strategic, Engaging And Resonant Communications
A brand guide is more than a roadmap of micro technical uses. It's also, most importantly, a key strategic toolkit for articulating your...
46 views
Michael Donovan
- Jan 25, 2022
- 7 min
The ‘Silver Bullet’​ To Quicker & Better Sales–It’s Loaded Into Your Symbols, Signs & Stories
As old fashioned as it is, I think there is still a very common, working misunderstanding of brands as mere marks of identity. Those of...
11 views
Michael Donovan
- Jul 19
- 7 min
10 Expert Tips for Crafting a Winning Strategic Communications Plan
Effective communication is the backbone of any successful organization. To become a famous, top-of-mind brand goes a step beyond into...
5 views
Michael Donovan
- Jul 17
- 2 min
Mastering the Art of Strategic Communications
In today's rapidly evolving world, the power of effective communication cannot be overstated. For individuals with an advanced...
9 views
Michael Donovan
- Jun 11
- 3 min
Harnessing the Untapped Power of Strategic Communications in Marketing and Sales
In today's rapidly evolving business landscape, where consumer behavior is constantly changing, and markets are increasingly competitive,...
12 views
Michael Donovan
- May 14
- 6 min
7 Things I Learned Building An 8-figure Strategic Marketing Agency Over A Decade
Michael Donovan, Lusaka, Zambia, 2023. From 2000 to 2013 I built and then sold my first strategic marketing agency, Donovan Creative...
84 views
Michael Donovan
- Apr 30
- 5 min
Unlocking the Power of Strategic Communications: 5 Campaigns That Got it Right
Strategic communication campaigns are an essential tool for businesses, governments, and organizations to achieve their goals of...
158 views
Michael Donovan
- Apr 24
- 2 min
How to Create Critical Organizational Effectiveness
Organizational effectiveness is a term bandied around a lot and often confused with operational efficiency, which is a set of strategies...
19 views
Michael Donovan
- Apr 10
- 1 min
Africa's Cannabis Market Worth 7 Billion US - But What About Its Commercial Hemp Potential?
Business Insider Africa recently wrote that the African cannabis market is potentialls worth more than 7 billion dollars USD, noting that...
6 views
Michael Donovan
- Apr 10
- 2 min
The Reality of AI Marketing Automation Still Requires A Human Touch
The explosive convergence of content, channel and AI automation is a dream to any marketer. It's truly amazing to think how far we've...
6 views
Michael Donovan
- Apr 10
- 2 min
Psyops, Sex, Boiled Bananas- 10 Tested (Help Me!) Sleeeep Tips from A Professional Insomniac
Back to the blogs again after a crushingly busy Spring, and the sudden, unexpected death of my mother from Covid. Accessing a...
9 views
Michael Donovan
- Apr 15, 2022
- 3 min
What Is Strategic Communications?
We asked NATO. (Actually, we stumbled across this searching our own name.) But to our delight and surprise we found some extremely good...
174 views
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