The Alberta Enterprise Group (AEG) was a new and growing Alberta business advocacy group that needed a powerful brand that told the story of AEG’s place in championing important Alberta business issues and opportunities. Made from the who’s who of Alberta business, the AEG needed to build on their vision for supporting and advocating for Alberta business.
Donovan built the new AEG brand from the ground up, starting with the positioning statement ‘Business First’. We developed copy and visual content against this vision for the organization, resulting in a new digital presence and a new brand extrapolated across corporate identity, events, appearances, and other collateral.
The new brand Donovan created helped AEG attract and grow its membership base. It further helped to substantiate AEG as the only group of its kind in Alberta, and one with the seriousness and reach required to support and enable Alberta business sectors.